He didn’t create a company. He created a way forward for his people.

He didn’t build a business.

He built a bridge.

Gregory saw something.

- A gap.

- A silence.

- A missing link

between culture and commerce.

He watched talented entrepreneurs

from African and Caribbean communities

get overlooked,

underfunded,

and unseen.

So he built something different.

Jaranova Technology

helps small product-based businesses

go digital

and go farther.

Africaribana?

It’s a cultural marketplace

where vendors don’t just sell.

They’re seen.

Supported.

Shipped.

Gregory started with tech.

But he expanded into logistics.

Because what’s the point of a website

if no one gets your product?

He gave his community

what the mainstream ignored:

- Access.

- Visibility.

- A voice.

There were trade-offs.

Late nights.

Hard choices.

Sometimes he had to choose

between marketing the dream

and keeping it alive.

But he stayed consistent.

- He stayed lean.

- He stayed true.

Today,

he’s not just building platforms.

He’s building wealth,

preserving culture,

and holding the door open

for the next generation.

When did you see something missing

and decide to build it yourself?

Drop your thoughts below.

I’d love to hear your story.

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